Promising European sex appeal and SOHO style, The Keating is Pininfarina’s (Italian designer responsible for Ferraris and Maseratis) first hotel creation. Setting a new standard for urban lifestyle in San Diego California, this chic and contemporary hotel has 35 rooms and cutting-edge amenities like LavAzza Espresso machines in each room, Frette linens, blackout drapes, HD plasma tv, open-plan, custom designed furnishings, Dornbracht bathroom fixtures and exposed brick walls.

The bar and lounge area boasts a high-tech designed, feeling sleek and fast (just like their roots) with aluminum and steel and their wine bar houses some of the best grape from Italy. We will keep a close eye on this newcomer to the hotel industry for 2007. Rooms from $399.